Lemonade Lake Logo Design
SKILLS: BRAND DESIGNER • GRAPHIC DESIGNER • LOGO DESIGNER
As a graphic designer, I had the exciting opportunity to create a logo for Lemonade Lake,
a brand that specializes in crafting unique lemonade cocktails. My goal was to design a
visual identity that captures the essence of the brand and its focus on refreshing,
vibrant beverages.
CONCEPT DEVELOPMENT
The concept for the Lemonade Lake logo centers around the idea of fun and
refreshment. I envisioned a cocktail cup that symbolizes the innovative and playful
nature of the drinks they offer. The use of a bright yellow body evokes the sunny,
cheerful nature of lemonade, while the green straw and leaf add a touch of freshness,
suggesting the natural ingredients used in their cocktails. This color palette not only
reinforces the brand’s identity but also stands out to attract attention and entice
customers.
DESIGN EXECUTION
I employed clean, modern lines in the logo design to ensure versatility across various
applications, from signage to digital marketing. The cocktail cup silhouette is stylized
yet recognizable, making it memorable while conveying the brand’s focus on cocktails.
The placement of the brand name, “Lemonade Lake,” integrates seamlessly with the
graphic element, ensuring a cohesive look that is both professional and inviting.
MOCKUPS AND APPLICATIONS
To visualize the logo in real-world settings, I created mockups of the logo on various
surfaces, including restaurant walls and promotional materials. These mockups
demonstrate how the logo enhances the ambiance of the space, making it a focal point
that draws customers in. The vibrant yellow and green colors create a lively
atmosphere, perfectly aligning with the brand’s mission to provide refreshing and
enjoyable experiences.
CONCLUSION
Overall, the logo for Lemonade Lake not only serves as a striking visual identity but also
embodies the brand’s commitment to crafting delightful lemonade cocktails. It reflects
the fun and refreshing nature of their products, inviting customers to experience the joy
of sipping unique concoctions. As a graphic designer, it was a rewarding experience to
translate the essence of Lemonade Lake into a design that captures both the
imagination and the palate.
